I recently received a deal-of-the day e-mail that offered me 67% off the price of my dental implants. I received a quote from my dentist a couple of months ago and was told I could expect to pay a few thousand dollars. This deal sounds too good to be true. I want to know how this dentist can afford to cut his rates so much. I’m really tempted to book an appointment just to find out. Don’t get me wrong, I love my dentist, but if I can make my dental implants much more affordable by switching for just this one procedure, it’s worth it.
Mark in Arizona
Most people know the phrase, “If it sounds too good to be true, it probably is.” That phrase rings true for most of the deal-of-the-day specials like the one you received. Not only is the dentist promising you 67% off, but the company distributing the offer on his behalf usually takes 50% of his profits. So, if the normal charge for a single dental implant is $2000, the affordable price they offer you is just $660, of which, the dentist only receives $330.
A dentist who uses high-quality fixtures for dental implants that have been approved by the ADA and FDA can pay anywhere between $300-$500 for each one. IF he chooses one of the high quality fixtures, he may be left with $30 to spend on your treatment and that doesn’t include the cost of the “tooth” that goes on top of the implant, any additional materials, his time or the time of his staff. So, how can a dentist afford to provide an offer like this?
There are many techniques a dentist might use to be able to cut his rates so drastically. It’s possible he’s using lesser quality materials. He can offer a slightly different procedure. (Perhaps you think you’re getting traditional implants when you’re actually getting mini implants.) He can artificially increase his rates for the special to make it look like you’re getting a good deal when in reality, the discount is much lower. He can accept a loss of income on your procedure and hope that you continue on at his practice so he can recoup his losses. Or, he can add any number of stipulations into the fine print.
While it’s possible the advertisement is not deceptive in some way, be very wary of offers like these and make sure you know exactly what you’re getting for the price they offer, as well as any additional costs you may incur. It may seem like a good deal to start, but if you’re left with additional expenses or a failing implant, the costs add up quickly. There is a different between a good deal and cheap dental implants that have the risk for infection or falling out. Be careful and do your research!
This post is sponsored by Cleveland dentist Hylan Dental Care.