Why do dentists seriously call themselves gentle? How can that be? It just seems like a marketing scam to me.
– Becky in Louisiana
That is an interesting question. But there are many dentists that advertise as being exactly that, a gentle dentist. This may be particularly appealing to an anxious or fearful patient.
The right dentist truly does have grounds to market this way. Many dentists build their practices around helping fearful patients and gentle dentistry is one approach. Techniques that would fall in line with this focus would be a dentist that goes very slowly, addresses and discusses concerns as they arise, and also uses techniques like a numbing agent to minimize the feeling of the injection. Having distractions like music or movies is also common among gentle dentists.
Some gentle dentists take it a step further by offering sedation dentistry. Another term gaining popularity is a cater to cowards dentist. Nitrous oxide and oral sedation are two forms of sedation dentistry that are especially appealing to fearful patients that these practices would offer. So it is correct to refer to these types of dentists as gentle dentists or sedation dentists.
If you haven’t had to deal with fear, you are lucky. Millions of Americans deal with some sort of dental phobia.
Thanks for your question.
This post is sponsored by Cleveland dentist Hylan Dental Care.