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How to Spot the Difference Between Fake and Genuine Clear Choice Reviews

I’ve been trying to compare a bunch of Clear Choice reviews and testimonials from other local offices. I’m looking to be free of my upper denture after having it for about five years and I’m pretty sure I want to go the route of an implant-supported denture for stability and comfort. The next step comes in with trying to find the right dentist to do it and getting some estimates, but I’d rather not waste anybody’s time by going someplace that isn’t going to provide good care. I don’t know anyone who has had this procedure done, so I can’t get referrals from anyone, which means I’m more or less at the mercy of the net. The problem is, as I look over all these Clear Choice reviews, they’re all over the place. I can’t help but wonder if some of them are trumped up or fake. I know this happens on places like Amazon, but I don’t know if it has made its way into things like dentistry. Are there any things I can look for that may help me determine if something is valid?

Thank you,
Erin – Illinois

Dear Erin,

The reality is that Clear Choice reviews are going to be all over the place. Some people have good experiences, but when it goes bad, it goes really, really bad. This seems to be more because of their model than anything else. They do one main type of treatment and push it hard. Their sales techniques and cookie cutter methodology obviously can’t work for everyone.

Be sure to look at all dental implant and implant supported options. Don’t limit yourself to Clear Choice.

As far as spotting fake Clear Choice reviews (or any others for that matter), it’s really hard for people to tell. There are some computer programs that swear they can do it, but even those aren’t great. However, you may be able to identify them by looking out for the following:

1) Focus on people, not actions, or lots of generalizations. For example, if someone just keeps saying “I liked the dentist” repeatedly, it’s a red flag. Real testimonials tend to focus on the procedures performed and how they went. The person writing can tell you exactly what was good or bad, not just say “The dentist did a good job with my implant.”

2) We wary of large amounts of technical language. Testimonials that include things like the clinical names of teeth (bicuspid, first molar, etc.), those that use medical language to describe parts of the mouth (anterior, posterior, mesial, distal), or ones that sound like the info is coming from a manual (35% tooth whitening gel, fine polishing disc, etc.) Some patients are well informed and that’s great, but real patients don’t usually distinguish between different types of similar materials/ equipment and almost never use dental terminology to describe landmarks in their mouth. Use your own judgment with these.

3. No other reviews. If you’re on a platform where it’s common to have reviews of all sorts, like Yelp, be wary of the ones who never rate anything else or those who only give 5-star ratings to everyone.

4. Improbable or overexcited claims. For example, “THIS DENTIST IS AWESOME!!!” or “One visit with this dentist and all my dental problems were fixed.”

While there’s no fail-safe method for detecting fibs, these tips can help sort out the suspicious reviews.

This blog is brought to you by Dr. Brad Hylan.